Zumiez Catalog Designs
Three times a year, Zumiez releases a print catalog. The main goal of the catalog is to highlight their newest products, introduce customers to new brands, and promote their exclusive catalog sweepstakes.
I was lucky enough to illustrate and design the catalog covers for Fall 2023, Spring 2024, and Fall 2024.
For this catalog cover, I wanted to create an illustration that was heavy on the messaging. This shopping spree was going to be BIG! What’s bigger than big? I mean, the Earth is pretty big. So even bigger than that would be outer space... A shopping spree in outer space! How much bigger can you get?
Fall 2023: Win the Ultimate Shopping Spree!
Spring 2023 Drafts
Shown above are all 3 catalog cover designs. From left to right: Spring 2024, Fall 2023, and Fall 2024.
Working on this catalog cover was a little different than Fall 2023, in the sense that the sweepstakes concept hadn’t been finalized until after the catalog cover was already about 75% designed.
My thought process while illustrating this cover was to create a big beach scene that would be easy to adjust depending on what the sweepstakes was.
Spring 2024: Win Free Stuff All Year Long!
Fall 2024’s catalog giveaway was totally different than the last two I worked on. This time the winner would receive a car! The car was such a fun unique color and that inspired the bright color palette used for the design.
