Zumiez 100K 2023
Zumiez 100K is an annual multi-day event that recognizes and celebrates the employees, brands, and community that made the past year a success. I served as a graphic designer on the Zumiez 100K 2023 Event team.
The theme was “Nothing Without You.” Our team translated that visually throughout the event by using a DIY aesthetic. Pre-event communications and designs were mainly black and white, insinuating that the attendees are the ones that bring the life and color to the multi-day event.
Pre-Event: Brand Invitation
Get ready to party, DIY style!
This invitation was sent out to select brands inviting them to participate in 100K 2023. (Certain info has been hidden for privacy reasons)
Event: ID Badge, Shirts, and Signage
You get an ID badge, and you get an ID badge, and you get an ID badge!
Every attendee and employee working the event was given their own ID badge. There were 7 different types of badges, all with various clearance levels at the event.
Employees from all over the country come to this event. To add an extra layer of fun, custom shirts were designed so employees could rep their districts. This is the South Central shirt I designed.
You’re from where?
Wait, where am I going?
I designed the wayfinding signage for the event. All the wayfinding signage featured a maze motif.
Post-Event: Zine
Nothing says DIY like a zine!
I designed the post-event wrap-up zine. It’s a nice little way to recap the event, say thank you, and get you excited for the next 100K event.
Check out my work
:)
Check out my work :)
Zumiez 100K Event
